Monday, July 2, 2007

What do you mean "you already have a print vendor"?

I heard a great comment the other day from a non-Massachusetts-based customer. "There are so many print reps in Massachusetts. In fact, I have three reps from the same company calling on me, and they have no idea."

It’s true; there are a lot of us. In fact printing makes up a whopping 18% of the Massachusetts state economy.

In such an ultra-competitive industry, it is amazing that I still here horror stories like (laughable, but true!):
-"The printer stitched the pockets collated in the wrong order" (somebody would have to TRY to make this mistake).
-"The owner of the printing company gave us a tour of the plant with his button-up shirt, unbuttoned. He was bare-chested and sweating profusely" (so much for business-etiquette).
-"Every issue of [the publication], they print the run twice. The first run always contains quality issues" (what if every time you went grocery shopping, you're food was bad? There are a lot of supermarkets in town, right?).
-Not to mention the QA issues that I see that the customer misses like: pockets that are so misaligned that the pages can't be opened (the pocket hasn't been trimmed on one side) or color issues on two-page spreads.

1 comment:

Anonymous said...

You write very well.