In the next upcoming blogs, I will discuss the future of direct marketing as was reported by a significant marketing research source the "Print Services and Distribution Association" by the Print Education and Research Foundation's annual research report, otherwise known as "The PERF Report".
In the most recent 2007 PERF Report, it was reported in a survey of over 850 consumers and 450 document owners, that paper-based communications and marketing OR direct-mail (e.g. catalogs, postcards, brochures, etc.). In fact, it was reported that direct-mail was the highest preferred means of communication (with 61%) and then in a far second, e-mail (with 21%).
In the most recent 2007 PERF Report, it was reported in a survey of over 850 consumers and 450 document owners, that paper-based communications and marketing OR direct-mail (e.g. catalogs, postcards, brochures, etc.). In fact, it was reported that direct-mail was the highest preferred means of communication (with 61%) and then in a far second, e-mail (with 21%).
All information taken from The PERF Report - http://www.psda.org/education/perf.aspx.
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