If you’re like me, you watch Fox News every morning with the same anticipation as preparing for the "big scare" in an M Night Shyamalan film. With multi-national corporations’ stock prices at all-time lows, there’s no question that everyone has been affected by this economy in some way. For consumers and businesses alike, the ultimate goal has been to drive the most value out of their budget. For businesses, that means driving the most ROI from their marketing spend. And while I am an advocate for a multi-channel approach to marketing, there can't be enough said for the ROI (and stability) of print. Here are some DMA study results from www.PrintInTheMix.rit.edu, that will help address your concerns.
-Close to 40% of consumers surveyed have tried a new business for the first time because of information received via direct mail.
-Nearly 70% report renewing a relationship with a business after a period of time because they received a direct mailing or promotional item.
-Here are average ROI figures; for every $1 spent, the dollars in ROI are.
Direct Mail (Non-Catalog)
2003 - $15.50
2007 - $15.58
2008 - $15.55
2009 (projected) - $15.50
2013 (projected) - $15.66
Direct Mail (Catalog)
2003 - $7.12
2007 - $7.23
2008 - $7.28
2009 (projected) - $7.25
2013 (projected) - $7.29
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