Thursday, April 16, 2009
Is Your Brand Being Conveyed Appropriately?
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After having two discussions about “branding” today, I thought that this blog-entry truly revealed itself to me. “Branding” is the process o...
Thursday, April 9, 2009
How Does GRACoL 7 Solve Some of Your Problems?
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Do you buy commercial printing? Do you need more time and money? Read on... In case you are unfamiliar, GRACoL 7 is a set of very rigorous ...
Wednesday, April 1, 2009
Thinking About Perfect Binding???
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If you are anything like me, you truly admire the look and feel of a perfect bound book. However, there are some things that you may want to...
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Friday, March 20, 2009
The World In 2010 (a digression for the moment)
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This is a heavy one. Pardon me while I digress for the moment and not discuss commercial printing/business/marketing, but instead, something...
Wednesday, March 18, 2009
Marketing Execs: The Proof Is In the Numbers!
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I just read a great article on the challenges marketing executives face in this recession. The article was based upon the theory that when c...
Monday, March 9, 2009
Driving the Most ROI, Value, and Shelf-Life Out of Your Marketing
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If you’re like me, you watch Fox News every morning with the same anticipation as preparing for the "big scare" in an M Night Shya...
Monday, February 16, 2009
AM versus FM Screening
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After having a recent in-depth discussion on screening, I thought that I’d share the two types of Acme’s screening capabilities: AM Screenin...
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