So I had a great conversation the other day about color management in commercial printing. It's so frequent that I've found that many retailers and catalogers haven't truly grasped the appreciation for color matching! Whereas, in reality color can make or break a potential sale. For example, if "John Doe" sees a pair of pants in a catalog that he would buy, but not in the printed color, when in reality, the printed color doesn't represent the true product color, then the cataloger has inadvertently lost a sale!
My advice, ask for samples of your printer's work prior to the job. If the crossovers/spreads don't match colors, or the page has a tint of C, M, Y, or K, or the fleshtones represent the color of a Gremlin's face, then there may be an issue! Additionally, go on press-checks. This will insure that you are in charge of how your project turns out.
Make sure that color MAKES the sale!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment