Showing posts with label Color-management. Show all posts
Showing posts with label Color-management. Show all posts

Thursday, April 9, 2009

How Does GRACoL 7 Solve Some of Your Problems?

Do you buy commercial printing? Do you need more time and money? Read on...

In case you are unfamiliar, GRACoL 7 is a set of very rigorous color standards that premium commercial printers uphold. Essentially, GRACoL 7 lays out specification targets for cyan, magenta, yellow, and a handful of color combinations. In layman terms, for example, “is a 40% cyan density proofing and printing like a 40% cyan density?”

GRACoL 7 standards means that we scan and track the proofers and presses to see where a deviation may be occurring. Over time, we monitor and correct long-term deviations. Of course, there may be select circumstances where a client is on press and they decide, for example, that they want to run magenta high, which will cause an unusual skew in our GRACoL measurements.

But with proper testing, we can capture proofer calibration or press-performance issues, with minimum impact on clients’ projects. This allows us to provide proofs and press-sheets that are much more fine-tuned than most commercial printers in the industry.

More importantly, how does this impact your job? If you review your proofs, this can save you a lot of time and money, and can insure that you exceed your quality expectations. If you’re already far too busy and don’t have the time or the budget to travel to each and every press-check, our G7 Master status (meaning our adherence to GRACoL 7 continuous improvement standards) allows you the piece of mind to know that there is no one in the commercial print industry that can produce more accurate color.

If you would like to learn more about this, I encourage you to contact my team and I, so that you can meet my prepress group and see first-hand what we do to continuously improve the performance of our projects.

Monday, June 4, 2007

Does the basketball your selling look like a giant lemon?

So I had a great conversation the other day about color management in commercial printing. It's so frequent that I've found that many retailers and catalogers haven't truly grasped the appreciation for color matching! Whereas, in reality color can make or break a potential sale. For example, if "John Doe" sees a pair of pants in a catalog that he would buy, but not in the printed color, when in reality, the printed color doesn't represent the true product color, then the cataloger has inadvertently lost a sale!

My advice, ask for samples of your printer's work prior to the job. If the crossovers/spreads don't match colors, or the page has a tint of C, M, Y, or K, or the fleshtones represent the color of a Gremlin's face, then there may be an issue! Additionally, go on press-checks. This will insure that you are in charge of how your project turns out.

Make sure that color MAKES the sale!