Corporate responsibility turns a higher profit

So I've been thinking, what if all this "Forest Stewardship Council and eco-friendly printing" is actually good for business.

Here's what I mean: I recently had a conversation with a founder and CEO of a socially responsible corporation. We discussed the two competitive advantages of any company, price or differentiation, and he explained that by instilling value in his products (one of which was acting as a socially responsible corporation) he was able to differentiate his product offering, and in turn, capture a significantly larger profit margin than his competition. Surprisingly, there aren't many companies out there that choose this same path.

Margaret Hodge MP, United Kingdom's Minister of State at the Department of Trade and Industry had this to say in a recent seminar:
"CSR [Corporate Social Responsibility] and making money are linked and complementary...A company’s success and its responsibility are two sides of the same coin. Commitment to sustainability can help promote a brand image and market position – it will become an intrinsic part of business purpose and our shared endeavor to conserve the planet."

So I suppose the simple equation is: position your product/service as having value and differentiation (whether it may be environmentalism, community responsibility, or whatever) and you can sell your product at a premium. More importantly, it helps you sleep easier at night.