Well, my allergies are going hog-wild today, so everything that I’ve mentioned about saving the environment, I’d like to take back. Just kidding!
Here are a few ways that materials on a print job can be environmentally friendly.
Paper – 1. FSC and/or SFI certified? 2. Contains recycled Post-Consumer Waste (PCW)? 3. Process or Elemental Chlorine free? 4. Is it manufactured with "Green Power"?
Ink – 1. Soy based inks? 2. Does it contain aqueous coating versus UV varnishes? 3. Does it contain metallic or fluorescent inks, foil-stamping, or non-water based glues, as there are more eco-friendly alternatives?
Ultimately, there are other ways of improving your production as well (e.g.: using cleaner mailing lists…which saves postage costs too), but these are a good start. And all of these changes have minimal to no cost increases to a commercial print job.
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