Many long hours…that’s the amount of time invested in researching mail-prep service providers that offer co-mailing and/or co-palletizing services. The results to my research were worse than disparaging.
I recently read an article that contained interviews from a number of small publishers that was heart-breaking, to say the least. One publisher explained that they were "closing their doors" due to the recent postage increases AND new postal regulations that charge full postage for non-registered addresses (regardless of the pre-sort discount that the piece originally had).
Currently, there are only a few major international printers that offer these services. And in addition to the limited options, scheduling a publication or catalog for co-mailing is extremely difficult. First, the catalog or publication must fit well with the predominant catalog/pub’s mailing list (e.g. they must have a combined minimum quantity for each mail-drop). Second, they must share the same ink-jet location. And third, they must share the same binding and trim size.
Here’s my thought: Is there anybody out there that wants to take a risk with some capital investments in PPE and labor to be the first to penetrate the market as an offline co-mail partner? Sure, there’s risk attached to it, but you may have your first customer right here.
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